Why Content Marketing Is The Key To Success

If you are active in the internet marketing field then you know that content is king. What exactly does this mean? Well, content is the most important aspect of a website or drawing in traffic to a website. Of course this is true. Below we will explain why it is important to have well written, properly researched content and how this can bring in traffic and or business to your website.

Poorly written or incomplete content does not do well and will turn people away from your website.

Same goes for duplicate content. Search engines do not want to show the same result on multiple website. For example, if you are searching for tutorial on how to change your 2002 Ford Focus breaks you do not want the same tutorial showing up on the first page of the search results. You want to find ten unique pieces of content offering different ways to change your vehicle’s brakes. This means duplicate content is a big no-no. You always want original content. If you rehash an article in your own words it must be 100% unique (copyscape is a free plagiarism tool) otherwise it has no chance or ranking.

So why do you want to have unique, well written content for your website, which is content marketing, or third party sites? Simple, the better the content the better the chance it has of getting shared socially, ranking at the top of Google, and becoming an evergreen piece of content. Jumping into an article, video, press release, infographic, etc. is not the best strategy. Take your time and plan out the piece of content you plan on producing to have an outline and overall goal. Identify your target audience and make the content for them. Find a want / need and show how your knowledge can help alleviate this pain in their life.

When properly done the content piece will have taken five or more hours to create, but the time and effort will drastically pay off. Rather than writing a generic article you are offering a piece of content that surpasses everything currently out on the web. This entices other third party sites to re-share your content as well as the social factor, where it can potentially go viral.

Once a content piece becomes viral and gets shared around a lot people will begin to recognize it and the person / company that authored the piece will get recognition. This means if a content piece gets shared by a few influences in your industry the entire industry may know about you and your knowledge of that specific piece of content. SEO and a well planned content marketing strategy go hand-in-hand and nothing is going to change that, well at least not for the next few years.

Apart from that, content marketing becomes easier if you are well aware of the audience you want to target. Customer identity management tool is savior here that offers for the customer identification by collecting the reliable customer profile data while authentication process. Understanding the audience can make the process of content marketing easier and more effective.

Top 6 Customer Service Trends to Boost Online Sales

Do you own an e-commerce store? Do you want to know the secrets to boost online sales? Do you want to know about online customer service secrets to increase the conversion rate? Then you are certainly at the right place. Here we will reveal to you top 5 under-the-wrap secrets to boost online sales of your e-store.

1. Help them through effective communication channel

The first advice to increase conversion rate of your e-commerce store is to provide a quick and efficient channel of communication to your online customers. The goal should be to make it easy for the customers to contact you whenever they have a question regarding your product or services. Apart from the usual contact points such as email and phone, you should try to incorporate a live chat service in your website.

Most customers will not purchase a product unless they get complete information about the product. Therefore, it is important to let your customers contact you immediately at the time of need, and to be available when they do.

2. Make online shopping effortless

One of the major reasons for shopping cart abandonment includes filling out unnecessary documents and forms before check out. This makes shopping difficult for the customers. The website should be designed in such a way that makes it easy for the customers to purchase a product or service.

3. Start managing identities of your customers

 Customer identity management is another key trend that will help businesses to drive more sales, more engagement and more profit. Enabling of an efficient customer identity management solution

will help businesses not only to simplify authentication process, but also to gain reliable customer insights, single customer view and the better understanding of their customer base using tools like social login, single sign-on, etc.  

4. Try to emulate department and super stores

In designing an e-commerce website, you should take superstores such as Wal-Mart and Target as your role model. You will notice that on their websites, all the products are grouped together according to different categories.

Customers have been shopping in brick and mortar stores for decades. They expect that the online store should also offer similar level of ease and convenience in making a purchase. Therefore, if you want to boost your online sales, you should design the website in the same way. Products should be appropriately categorized according to their types. You should upload high quality images of the products. Finally, checking out should be simple requiring minimum clicks to make the purchase.

5. Utilize social media to talk with your customers

Social media has become an effective avenue to communicate with customers. Through social media, you can resolve problems customers may have through interactive conversations. Social media channels such as Facebook, Google+, and Twitter cater to billions of people all over the world. These social media sites can serve as an effective tool to market your products and services. Not only that, but the social media sites can be used as a platform to maintain relationships with existing customers in order to make them loyal to your business.

6. Make your policies clear and comprehensive

Finally, you should make your policies clear and understandable for the customer. Important policies, especially those relating to shipping, tax, and returns, should be listed on every page. The elaborate policies should be written in a separate page in FAQ format. The shopping policy should be written in a simple language that a person could easily understand without much effort. This will save you lots of trouble later when customers demand additional service from you that is not included in your policy.